الذكاء الاصطناعي وانهيار البيج فور؟
كيف يشق الأتمتة هرم الساعات القابلة للفوترة في Deloitte وPwC وEY وKPMG For most of my career implementing AI inside big, complicated organizations, the Big Fou…
For most of my career implementing AI inside big, complicated organizations, the Big Four — Deloitte, PwC, EY, and KPMG — have felt like the granite pillars of professional services. In the UK, they audited 99% of FTSE 100 companies as of 2011. That dominance isn’t a fluke; it’s the compound interest of scale, brand, and a pyramid model that rewards lots of smart people billing lots of hours. The shift now isn’t cyclical. It’s structural. The real question isn’t whether AI will touch the Big Fo…